Growing up, many South Asian women, including celebrities like Lilly Singh and makeup artist Kirin Bhatty, have memories of their families’ hair oiling traditions. These traditions, once seen as embarrassing, are now being embraced by beauty brands, bloggers, and celebrities alike.
For Lilly Singh, hair oiling was a family affair that brought everyone together. The entire Singh family would gather in the living room for a scalp massage session, creating a sense of togetherness and good vibes. However, as she entered high school, the shiny, oiled look became uncool in the eyes of her peers, leading her to abandon the practice.
Similarly, Kirin Bhatty, whose parents are Pakistani, grew up with the hair oiling tradition but disliked it as a child. She longed to fit in with her peers who did not engage in this practice, wishing for a more mainstream hair care routine. Despite her initial resistance, Bhatty now recognizes the benefits of hair oiling and has come to appreciate its cultural significance.
The shift in attitude towards hair oiling reflects a broader trend of embracing traditional beauty practices from around the world. What was once seen as old-fashioned or embarrassing is now being celebrated for its effectiveness and cultural heritage. Beauty brands are now incorporating these age-old rituals into modern products, catering to a diverse range of consumers.
As more people rediscover the benefits of hair oiling, it is important to recognize the cultural significance behind these practices. For many communities, hair care is not just about aesthetics but also about maintaining a connection to their heritage and ancestors. By embracing these traditions, individuals can reclaim their cultural identity and celebrate the diversity of beauty rituals from around the world.
Overall, the resurgence of hair oiling in the beauty industry is a testament to the power of tradition and cultural heritage. As more people recognize the value of these age-old practices, they are not only improving the health of their hair but also preserving and honoring their roots. So, next time you reach for a bottle of hair oil, remember that you are not just nourishing your hair, but also paying homage to generations of tradition and wisdom.