Seán McGirr has just launched his first campaign for Alexander McQueen, featuring the Fall 2024 collection in a photo shoot by Glen Luchford. The campaign captures the essence of East London’s youth with models wearing studded leather jackets, shearling jackets, suiting with jet stone embellishments, shatter-effect dresses, and accessories like the Sling bag, Fringe loafers, and Hoof boots. McGirr expressed his deep attachment to the energy of London and his vision to bring that energy to life through the campaign.
In other news, Moroccanoil has appointed Dimitris Giannetos as its new global celebrity ambassador. With a background in hairstyling for top celebrities like Gigi Hadid and Kim Kardashian, Giannetos values hair as a form of expression and confidence. He looks forward to collaborating with Moroccanoil, a brand known for its commitment to healthy hair and signature ingredient Argan oil.
Teen Vogue introduces its MOMENT cover series with rapper Coi Leray as the first cover star. Leray discusses her Grammy nominations, experiences in the music scene, and upcoming tour with Jhené Aiko. She expresses her excitement about being part of the Vogue family and representing for her culture and Hip-Hop through fashion.
Louis Vuitton unveils the new LV Lovers fragrance, a romantic scent inspired by the touch of sunlight on the skin. Created by creative director Pharrell Williams, the fragrance features notes of ginger, sandalwood, cedar wood, and galbanum in a sunny yellow glass bottle. Customers can purchase the refillable scent with a Damier-printed travel case and fragrance trunk for a luxurious experience.
Gentle Monster and Mugler team up for a sunglasses collaboration, introducing the new Spiral 01 silhouette inspired by Thierry Mugler’s iconic Fourmis eyewear. The collection also includes Spiral 02, an embossed dark style with chrome logo details. The campaign for the collaboration, shot by Theo Liu, pays tribute to Mugler and features models Georgia Palmer and Colin Jones. The sunglasses will be available on Mugler and Gentle Monster’s websites, as well as select retail stores worldwide on July 17.
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