ST-GERMAIN Elderflower Liqueur has teamed up with actress Sophie Turner to launch a new campaign called ‘Spritz Up Your Summer’. The campaign features a series starring Sophie, highlighting the brand’s signature cocktail, the ST-GERMAIN Hugo Spritz. Sophie will be searching for her ‘perfect match’ in the South of France as part of this campaign.
The collaboration will continue throughout the summer with a Spritz Counter at Bergdorf Goodman, where guests can try the ST-GERMAIN Hugo Spritz. Sophie Turner expressed her excitement about the collaboration, stating that the ST-GERMAIN Hugo Spritz is her go-to cocktail this season.
While we love seeing celebrities team up with brands, we can’t help but notice the commercial aspect of these partnerships. Sophie’s statement about inspiring people to spritz up their summer feels a bit forced, but we can’t blame her for promoting the brand. Her dress choice for the event was elegant and on-brand, although the design could have been more flattering.
For those interested in trying the ST-GERMAIN Hugo Spritz at home, here’s the recipe:
– 1 1/2 oz ST-GERMAIN elderflower liqueur
– 2 oz MARTINI prosecco
– 2 oz Soda water
– Mint sprig & Lime wedge for garnish
Simply mix the ingredients in a wine glass with ice, stir, and garnish with mint and lime.
Sophie Turner was spotted wearing a Zimmermann Lemon Yellow Silk Open Back Slip Dress and Tilly Sveaas Jewelry at the event. The combination of the dress and accessories added to her overall elegant look for the occasion.
Overall, the collaboration between Sophie Turner and ST-GERMAIN Elderflower Liqueur is set to bring a touch of summer to everyone’s cocktail experience. Whether you’re sipping a Hugo Spritz at Bergdorf Goodman or trying the recipe at home, it’s clear that this partnership is all about adding a bit of sophistication to your summer drinks. Cheers to spritzing up your summer with Sophie Turner and ST-GERMAIN!
