Designer Shoshanna Gruss is excited about her new summer collection. She describes it as bright, eccentric, and easy to wear. There is something for everyone in the collection. The brand is always evolving while staying true to its original goal of fitting and flattering the female body. Shoshanna finds inspiration in daily life and incorporates it into each collection. The customers love the impeccable fit and quality of the pieces, along with the beautiful colors and fabrics.
Shoshanna personally loves wearing dresses from her collection during the summer. She believes that a dress can make her feel put together and expresses her personality. She also welcomes back the ’90s trend of floral dresses with motorcycle boots. When it comes to the Hamptons, Shoshanna recommends hot spots like Moby’s, Le Bilboquet, Sí Sí Mediterranean, K Pasa, La Fondita, and Sunset Beach for a fun day out.
Shopping Out East is always exciting for Shoshanna, with unique finds in the Hamptons shops. She enjoys places like Amagansett Square, PopUp Bagels and Brunch, Love Adorned, Blue & Cream, Joey Wölffer, and Sage & Madison. While she plans to stay in the Hamptons for the summer, she may do some traveling with her family to Alaska later in the season.
Shoshanna values social media as a way to connect with her followers and customers authentically. She believes that showing the real her without hair and makeup helps build trust and rapport with her audience. Her mother is her ultimate fashion inspiration, with impeccable style from the 1960s and ’70s.
Staying innovative every year is a fun challenge for Shoshanna. She loves the design aspect and finds inspiration in the beauty of the world around her. The brand is expanding its swim line and working on designing more cover-ups. Fans can expect exciting things from Shoshanna in the future, with new color palettes and collections in the works.
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