Tag: Brand loyalty
Rebuilding Burberry’s Brand Love: Moving Beyond Shock Tactics
Burberry, a brand with a rich history and a strong legacy, has been facing challenges in recent years despite its iconic status in the...
Challenges Faced by Today’s Luxury Market: Insights from Sergio Tamborini
Sergio Tamborini, the head of Sistema Moda Italia (SMI) and Ratti, a leading silk specialist in Como, shared his insights on the challenges faced...
Fashion Brand Faces Backlash for Deleting Customer Accounts
A popular fashion brand, PrettyLittleThing, is facing criticism from customers for deactivating their accounts due to excessive returns. Despite claims from shoppers that they...