Tag: Brand loyalty
Rebuilding Burberry’s Brand Love: Moving Beyond Shock Tactics
Burberry, a brand with a rich history and a strong legacy, has been facing challenges in recent years despite its iconic status in the fashion world. Known for its classic trenchcoats and British heritage,...
Challenges Faced by Today’s Luxury Market: Insights from Sergio Tamborini
Sergio Tamborini, the head of Sistema Moda Italia (SMI) and Ratti, a leading silk specialist in Como, shared his insights on the challenges faced by today's luxury market with FashionNetwork.com. According to Tamborini, the...
Fashion Brand Faces Backlash for Deleting Customer Accounts
A popular fashion brand, PrettyLittleThing, is facing criticism from customers for deactivating their accounts due to excessive returns. Despite claims from shoppers that they rarely return items, the brand has taken action, leading to...


