Tag: Consumer preferences
Navigating Burberry’s High-End Ambitions: Challenges for the New CEO
Burberry's new CEO, Joshua Schulman, is facing a crucial decision as he steps into his role at the iconic British fashion house. Schulman, who previously headed Coach, is the fourth CEO to take the...
Rebuilding Burberry’s Brand Love: Moving Beyond Shock Tactics
Burberry, a brand with a rich history and a strong legacy, has been facing challenges in recent years despite its iconic status in the fashion world. Known for its classic trenchcoats and British heritage,...

