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Blake Lively Talks Perfume, Sentimental Jewelry, and Drugstore Lip Gloss

Blake Lively’s been having quite the year, full of ups and downs. But now, she's diving into something new and exciting: her hair-care brand, Blake Brown, just released three Hair and Body Refresh Mists...
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Billie Eilish’s Ginger Peach Perfume: A Fresh Fragrance Choice

Billie Eilish, the acclaimed singer-songwriter known for her chart-topping hits, has delved into the world of perfumery with the launch of her latest fragrance, Your Turn eau de parfum. This new scent, created in...
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Dior Beauty Boutique Opens in NYC: Fragrance & Lipstick Fans Delight

Dior Beauty Boutique Opens in NYC: Fragrance & Lipstick Fans DelightDior has always been synonymous with luxury and glamour, whether it's through their couture fashion pieces or their iconic fragrances and lipsticks. Now, fans...
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Top 33 Perfume Gift Sets for Fragrance Lovers: Ultimate Guide

The Dior Le Mini 30 Montaigne Holiday Gift Set is a beautiful gift box designed by artist Pietro Ruffo, inspired by French gardens. Inside, you'll find two iconic Dior scents, skincare, and beauty products...
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Amazon’s Bestselling TikTok Scent: Get It Before Prime Day!

PerfumeTok, a term used to describe perfume content on TikTok, has taken the fragrance world by storm. With over 10.2 billion views, this niche community has influenced many viral perfume sensations based on user...
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Empower Women with Jouissance Fragrance: Unleash Your Sensuality

JOUISSANCE is launching a new fragrance collection that combines sex-positivity with the world of scents. This unique collection, inspired by the works of iconic erotic writers such as Anne Desclos, Anaïs Nin, and Catherine...
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Pharrell Williams’ Green Initiative: Embrace Photosynthesis in Your Scent

Pharrell Williams has recently delved into the world of fragrances with the release of his new scent for Louis Vuitton called LV Lovers. This new fragrance is inspired by the concept of photosynthesis and...
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Cult Fragrance That Garners Daily Compliments: A Beauty Editor’s Obsession

Rebecca Rhys-Evans, a fashion and beauty editor based in London, has a wealth of experience in branded content and editorial work. She recently joined Who What Wear UK in 2022 to oversee all branded...
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