Designers Tanner Richie and Fletcher Kasell have been making waves in the fashion industry since launching their label Tanner Fletcher in 2020. They have quickly gained recognition for their genderless fashion designs that cater to all individuals. Their pieces have been featured in editorials and even worn by celebrities like Bad Bunny and at events like the Met Gala. With the recent opening of a new studio, vintage shop, and wedding collection, Tanner and Fletcher are showing no signs of slowing down.
In an exclusive interview, the duo shared the story behind their brand’s inception. The idea to start a brand came about during the pandemic when they began creating tote bags and other items as a hobby. Their focus on genderless fashion was inspired by a desire to break away from traditional gender norms in the fashion industry. They wanted their brand to have a deeper meaning and make a positive impact rather than just selling products.
Despite being a couple and business partners, Tanner and Fletcher have found a balance between their personal and professional lives. They credit their strong relationship for the success of their brand and enjoy working together creatively. Their romance is reflected not only in their designs but also in the way they curate their home with sentimental and vintage pieces.
The decision to create genderless fashion was driven by a desire to allow individuals to express themselves freely without being confined to traditional gender roles. Tanner and Fletcher believe in providing a space where customers can choose pieces based on personal preference rather than societal expectations. They aim to create a brand that is inclusive and welcoming to all.
As an LGBTQIA+ founded brand, Tanner Fletcher aims to normalize fluidity and authenticity in fashion. They have not faced significant challenges related to their sexual orientation but have encountered some resistance from retailers who struggle to categorize genderless clothing. Despite this, they remain committed to providing a space where customers can express themselves authentically.
Looking ahead, Tanner and Fletcher are focused on expanding their vintage home offerings and building core collections that are more accessible and wearable. They are also gearing up for Fashion Week and are excited to continue growing and evolving their brand. With a new studio space and successful projects like the wedding collection and the Met Gala, Tanner Fletcher is poised for a bright future in the fashion industry.
Overall, Tanner Richie and Fletcher Kasell are not just designers—they are visionaries who are reshaping the fashion landscape with their genderless designs and commitment to authenticity. Their brand is a celebration of love, creativity, and inclusivity, making them true trailblazers in the industry.