Running a business for a decade is no small feat. It takes dedication, passion, and resilience to keep a brand thriving for that long. Recently, Miguel Enamorado, accessories director at Harper’s BAZAAR, sat down with Maral Artinian, the visionary behind MARLI New York, to reflect on the past 10 years of the brand’s journey. They delved into some of her favorite memories, her personal style philosophy, and the essence of the MARLI woman.
One of the key lessons that Artinian shared was the importance of gratitude. She emphasized the significance of being thankful for the experiences, both positive and negative, that have shaped the brand. Reflecting on the journey and acknowledging the influence of New York and the people she has met along the way has been a source of strength and growth for Artinian.
Passion was another driving force behind MARLI’s success. Artinian described the MARLI woman as modern, confident, and inspired, someone who is dedicated to exploring her passions and leaving her mark on the world. Her own passion for craftsmanship and sophisticated style has been at the core of the brand’s identity and appeal.
Craftsmanship is a value that Artinian deeply appreciates. While style is important, she believes that the art of fine jewelry-making is what sets MARLI apart. Collections like Cleo, Empire, Life, and Tip-Top showcase the brand’s commitment to detail and artistry.
Embracing change and staying relevant have been crucial to MARLI’s evolution. Artinian highlighted the brand’s ability to adapt and learn continuously, ensuring that it remains innovative in a competitive market. The energy and diversity of New York City have also played a significant role in shaping MARLI’s identity and spirit, inspiring sleek and chic designs that reflect the city’s architectural motifs.
Celebrating diversity and fostering resilience have been guiding principles for Artinian. She draws inspiration from the world around her and values the global reach and impact of her brand. Overcoming challenges and turning obstacles into opportunities have not only led to personal and professional growth but also to the building of a vibrant and supportive community.
Transitioning from a manufacturing background to establishing the MARLI brand has been a transformative journey for Artinian and her family business. The move from familiar territory to the unknown world of branding has been uplifting and rewarding, paving the way for future achievements and possibilities.
As MARLI continues to expand its presence in major cities around the world, Artinian looks toward the future with hope and excitement. She envisions the brand evolving into a global powerhouse, embodying the spirit of New York and pushing boundaries to achieve even greater success. With a focus on growth, positivity, and recognition, MARLI New York stands as a beacon of endless possibilities and potential.
