UnTuckIt, a popular shirt brand, has recently formed a strategic partnership with RetailNext, an analytics solutions provider, in order to enhance in-store conversions. This collaboration has already led to a significant 6.9% increase in conversions, showcasing the positive impact of leveraging data and insights from the store estate.
Having started as a digitally-native brand 13 years ago, UnTuckIt has rapidly expanded its presence globally, with stores popping up in various locations, including New York and London. With a current network of 88 physical stores and more in the pipeline, the brand recognized the importance of having access to data from its store estate to track, analyze, and improve bricks-and-mortar operations effectively.
Sandra Scibelli, head of retail at UnTuckIt, highlighted the necessity of data in identifying areas of success and improvement within their stores. The partnership with RetailNext has provided the brand with a valuable source of truth, utilizing RetailNext’s IoT sensor, Aurora, to accurately track customer traffic in real-time. This has enabled store associates and managers to access instant insights to make data-driven decisions.
By establishing a baseline for shopper traffic, UnTuckIt can now predict peak traffic periods and adjust staffing schedules accordingly. This strategic approach allows the brand to optimize customer experience, drive sales, and ultimately enhance overall store performance. Since implementing RetailNext’s solutions, UnTuckIt has seen an impressive 18% increase in shopper yield, showcasing the tangible benefits of data-driven decision-making in retail operations.
Overall, the partnership between UnTuckIt and RetailNext has proven to be a successful collaboration, demonstrating the power of leveraging data and insights to drive in-store conversions and improve overall performance. As UnTuckIt continues to expand its physical store presence, the brand is well-equipped to make informed decisions that will benefit both customers and the business alike.