why-women-feel-nvisible-at-a-younger-age-study-reveals-nsights

Women are feeling invisible at a younger age, a new study reveals. The fashion industry’s focus on youth leaves many women over 36 feeling overlooked and underserved. Simon Barnett, director of age-inclusive retailer Klass, highlights the challenges faced by women as they age.

A recent poll conducted by Klass found that 75% of women feel mainstream designers prioritize younger demographics, leading to feelings of invisibility among older women. Barnett emphasizes how societal attitudes towards aging contribute to these experiences and mentions the emergence of “Invisible Women Syndrome.” Psychologist Kirstin Bouse describes this phenomenon as women of a certain age being dismissed or devalued in some way.

The impact of feeling invisible is significant, as evidenced by young women considering ending their lives to avoid societal ostracism related to aging. Even Gen Z girls as young as 18 are already dreading reaching their 30s, fearing they will be deemed unattractive by then. This societal pressure prompted New York designer Batsheva Hay to create a clothing line celebrating women in all phases of life.

Hay’s experience in feeling shut out by the fashion industry led her to cast models over 40, including actress Molly Ringwald, in her New York Fashion Week show. Despite some women embracing their age, many struggle to feel seen in a world that values youthfulness. The Klass poll reveals that a significant number of women feel unnoticed in various settings due to their age.

The survey respondents shared experiences of feeling disregarded at social events, work, and by the healthcare system. A majority of women also struggle to find clothing that caters to them as they age, attributing this exclusion to changes in their appearance. The societal beauty standards and media portrayal of youth contribute to women feeling invisible.

In the workplace, women over 40 reported feeling less visible and having their opinions dismissed due to age. Celebrity stylist and Klass ambassador Lynne McKenna stresses the importance of inclusivity in fashion and beyond. She offers tips for women to look and feel their best, regardless of their age.

McKenna emphasizes the importance of confidence, quality clothing, embracing color, and finding styles that fit well. She suggests accessorizing and updating hairstyles as ways to enhance one’s appearance. Attention to detail and having fun with personal style are also key to feeling confident and represented.

Women are encouraged to wear what makes them happy, invest in well-made clothes, and express their personality through style. By celebrating themselves and embracing their individuality, women can combat ageism and feel confident at any stage of life.