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Hailey Bieber, who recently became a mom to baby Jack Blues Bieber, is also busy with the upcoming launch of new products from her beauty brand Rhode. She shared a sneak peek of her new Barrier Butter on Rhode’s Instagram, sparking excitement among fans. The Barrier Butter is a balm-cream hybrid infused with ceramides, hyaluronic acid, and ceramides, perfect for the colder months.

In a recent interview, Hailey explained her inspiration behind adding the Barrier Butter to the Rhode lineup. She emphasized the importance of a rich, balmy product in her skincare routine, not only for the face but also for the neck, chest, hands, and even arms. The versatile nature of the Barrier Butter allows for multiple uses, from sealing in skincare at night to adding a glowy highlight on the cheeks.

Hailey also shared her top five bag essentials as a new mom. She always carries a mini Barrier Butter to hydrate her hands after frequent hand sanitizer use, along with Peptide Lip Tint, electrolyte packets for hydration, pocket blushes, and an eyebrow pencil for brushed-up brows.

When asked about upcoming Rhode products, Hailey hinted at the possibility of a sunscreen in the works. She expressed her particularity about sunscreen formulas and the importance of finding the right one. Hailey also shared her excitement for Halloween, especially dressing up her son for the first time and creating memories for the future.

The Barrier Butter will be available in a mini 1.35-ounce size for $22 and a full 5-ounce size for $38 starting October 28 on rhodeskin.com. Stay tuned for more updates on Rhode’s new releases and Hailey’s skincare tips and tricks.