Canada Goose Holdings Inc. has recently appointed Alfredo C. M. Tan as the new chief digital and information officer, taking over from Matt Blonder. Tan will officially start his role on August 7, overseeing all consumer-facing digital platforms and leading the development of the company’s digital roadmap.
With a background in global technology leadership, Tan previously held senior positions at Loblaw Companies and Meta Platforms, where he played a key role in transforming the companies into technology and media leaders. His experience will be instrumental in driving Canada Goose’s digital capabilities and enhancing the overall customer shopping experience.
Tan’s responsibilities will include implementing a data and AI strategy to improve commercial and enterprise performance, according to a press release from the company. This strategic move aims to boost operating efficiencies and elevate the brand’s presence across various digital sales channels.
Canada Goose’s chairman and CEO, Dani Reiss, expressed confidence in Tan’s ability to drive the organization’s digital initiatives and achieve positive results. With Tan’s expertise in leveraging technology to enhance consumer experiences, the company is poised to strengthen its position in the luxury outerwear market.
In addition to the executive appointment, Canada Goose recently reported impressive sales growth, particularly in China and the US. The strong retail results reflect the brand’s growing popularity and consumer demand for its high-quality products.
As Canada Goose continues to expand its global presence and digital footprint, Tan’s leadership will be crucial in shaping the brand’s future digital strategy and driving innovation across key business functions. With a focus on enhancing the omnichannel shopping experience, the company is poised for further growth and success in the competitive luxury apparel industry.