Tag: Marketing strategy

Burberry, a brand with a rich history and a strong legacy, has been facing challenges in recent years despite its iconic status in the fashion world. Known for its classic trenchcoats and British heritage,...

Canada Goose Holdings Inc. has recently appointed Alfredo C. M. Tan as the new chief digital and information officer, taking over from Matt Blonder. Tan will officially start his role on August 7, overseeing...

Skechers recently announced that Mohammed Kudus, the talented winger from West Ham United and the Ghana National Team, has been appointed as their newest brand ambassador. Kudus will now be representing Skechers as a...

The recent release of a Rosa Parks-inspired bikini by the fashion brand Divino Seas has sparked controversy and divided opinions among fashion fans. The bikini set, named "Rose" in honor of the Civil Rights...

A popular fashion brand, PrettyLittleThing, is facing criticism from customers for deactivating their accounts due to excessive returns. Despite claims from shoppers that they rarely return items, the brand has taken action, leading to...

Frasers Group and THG recently confirmed the sale of THG's online Coggles operation to Frasers Group. This move comes after Frasers took on Matches, realizing it needed more resources to turn it around. The...

The Italian Trade Agency (ITA) recently hosted a successful event at Boom Boom Room atop the Standard Hotel to showcase Italian labels from its EXTRAITASTYLE platform. This platform aims to connect American retailers with...