Tag: Marketing strategy
Rebuilding Burberry’s Brand Love: Moving Beyond Shock Tactics
Burberry, a brand with a rich history and a strong legacy, has been facing challenges in recent years despite its iconic status in the...
Canada Goose Appoints New Information and Digital Chief
Canada Goose Holdings Inc. has recently appointed Alfredo C. M. Tan as the new chief digital and information officer, taking over from Matt Blonder....
Skechers Appoints Footballer Mohammed Kudus as Brand Ambassador
Skechers recently announced that Mohammed Kudus, the talented winger from West Ham United and the Ghana National Team, has been appointed as their newest...
Rosa Parks-Inspired Bikini by Fashion Brand Sparks Controversy and Sells Out...
The recent release of a Rosa Parks-inspired bikini by the fashion brand Divino Seas has sparked controversy and divided opinions among fashion fans. The...
Fashion Brand Faces Backlash for Deleting Customer Accounts
A popular fashion brand, PrettyLittleThing, is facing criticism from customers for deactivating their accounts due to excessive returns. Despite claims from shoppers that they...
THG Announces Sale of Coggles and Frasers Link-Up, Beauty Momentum Continues
Frasers Group and THG recently confirmed the sale of THG's online Coggles operation to Frasers Group. This move comes after Frasers took on Matches,...
EXTRAITASTYLE’s Italian Fashion Expansion: An Insight by Erica Di Giovancarlo
The Italian Trade Agency (ITA) recently hosted a successful event at Boom Boom Room atop the Standard Hotel to showcase Italian labels from its...