The Italian Trade Agency (ITA) recently hosted a successful event at Boom Boom Room atop the Standard Hotel to showcase Italian labels from its EXTRAITASTYLE platform. This platform aims to connect American retailers with over 70 established and emerging Italian brands in various fashion categories like women’s and men’s fashion, shoes, handbags, jewelry, swimwear, and more. Erica Di Giovancarlo, the Italian trade commissioner, shared insights about the platform’s goals, digital and physical presentations, and the importance of supporting Made in Italy fashion and accessories brands both online and offline.
Hosting a major event in New York City was a proud moment for Erica Di Giovancarlo and the ITA team. The fashion sector is known for its creativity and high-quality garments, making it a beautiful industry to work in. The passion for showcasing the best of Italian production was evident in the atmosphere created at the event. The combination of physical and digital promotion is crucial for reaching a wide audience and providing buyers with the opportunity to explore products in detail.
The EXTRAITASTYLE.com platform serves as an efficient way to promote Italian brands, with over 60 brands and 3,800 products available for buyers to explore. The platform is constantly updated to ensure that buyers have access to the latest offerings from Italian companies. Looking ahead, ITA plans to continue its activities and may organize another big event in the future based on the success of their recent showcase.
Italian exports to the US have been thriving, especially in the fashion sector, post-pandemic. There is a growing interest in Italian production, indicating a positive outlook for the future. As an Italian living in New York, Erica Di Giovancarlo enjoys the vibrant restaurant scene in the city, where she can find excellent food from around the world in a lively atmosphere.
In conclusion, the event at Boom Boom Room was a celebration of Italian fashion and a testament to the strong relationship between Italian brands and American buyers. The success of the event reflects the growing interest in Italian exports to the US and the importance of platforms like EXTRAITASTYLE in facilitating these connections. Subscribe to our newsletter and follow us on social media to stay updated on the latest fashion news and industry updates.