Maison Francis Kurkdjian, a well-known fragrance house, is marking its 15th anniversary. Co-founder and perfumer Francis Kurkdjian reflects on the journey, describing it as a mix of breaking boundaries, taking risks, and seeing dreams come true. From humble beginnings in Paris, the brand has expanded to over 60 countries, with products available in 800 stores worldwide. Despite not relying on traditional advertising, the maison has thrived by staying true to its values of authenticity, creativity, and excellence.
One of the earliest creations by Maison Francis Kurkdjian was APOM, which stands for A Part of Me, available in versions for both men and women. In anticipation of the brand’s milestone anniversary, Kurkdjian decided to revisit and update the fragrance to better reflect his current creative vision. The new version of APOM combines the best elements of the original scents, resulting in a powerful, amber-based fragrance with floral and woody notes. This new blend aims to create a captivating experience that transcends a typical skin scent, with a focus on volume and diffusion to ensure a long-lasting sillage.
To showcase the innovation of APOM eau de parfum and its unique qualities, Maison Francis Kurkdjian collaborated with film director Cyril Teste to produce a short film capturing the essence of the scent. The film pays homage to classic advertising styles while offering a fresh perspective on fragrance marketing in the digital age. Kurkdjian emphasizes the brand’s commitment to infusing artistry and elegance into everyday life through scent, highlighting the importance of fragrance as a form of self-expression and personal well-being.
As the brand continues to evolve and push creative boundaries, Maison Francis Kurkdjian remains dedicated to its legacy of French fine-fragrance-making. The brand’s ability to blend tradition with modernity and innovation has solidified its position as a leader in the industry. With a focus on quality, authenticity, and unique olfactory experiences, Maison Francis Kurkdjian continues to inspire and delight fragrance enthusiasts around the world.
