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Blake Lively Talks Perfume, Sentimental Jewelry, and Drugstore Lip Gloss

Blake Lively’s been having quite the year, full of ups and downs. But now, she's diving into something new and exciting: her hair-care brand, Blake Brown, just released three Hair and Body Refresh Mists...
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Billie Eilish’s Ginger Peach Perfume: A Fresh Fragrance Choice

Billie Eilish, the acclaimed singer-songwriter known for her chart-topping hits, has delved into the world of perfumery with the launch of her latest fragrance, Your Turn eau de parfum. This new scent, created in...
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Discover the Enchanting World of Anna Sui’s Wild Wonder Perfume Collection

A recent event at Saint Theo's restaurant in New York City marked the debut of Anna Sui's Wild Wonder collection, a series of five eau de parfums launched to celebrate the 25th anniversary of...
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Introducing Maison Francis Kurkdjian’s Latest Must-Have Fragrance

Maison Francis Kurkdjian, a well-known fragrance house, is marking its 15th anniversary. Co-founder and perfumer Francis Kurkdjian reflects on the journey, describing it as a mix of breaking boundaries, taking risks, and seeing dreams...
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Beyoncé Launches New Perfume Collection for Holiday Season

Beyoncé's New Perfume Collection Lights Up the Holiday SeasonBeyoncé fans, get ready to update your fragrance collection because Queen Bey has just launched her latest scent, Cé Lumière eau de parfum. Following the success...
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Top 33 Perfume Gift Sets for Fragrance Lovers: Ultimate Guide

The Dior Le Mini 30 Montaigne Holiday Gift Set is a beautiful gift box designed by artist Pietro Ruffo, inspired by French gardens. Inside, you'll find two iconic Dior scents, skincare, and beauty products...
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Top Perfume Picks: Shop Our Editors’ Favorites for Timeless Scents

Best Robust Floral The Gucci Bloom Eau de Parfum is a top pick for those who love true floral fragrances. With key notes of rangoon creeper, jasmine bud, and tuberose, this perfume is designed to...
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Empower Women with Jouissance Fragrance: Unleash Your Sensuality

JOUISSANCE is launching a new fragrance collection that combines sex-positivity with the world of scents. This unique collection, inspired by the works of iconic erotic writers such as Anne Desclos, Anaïs Nin, and Catherine...
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Rihanna Named Dior’s New J’adore Ambassador

Rihanna has recently been named as the new ambassador for Dior's iconic J'adore fragrance line. She will be featured in an upcoming campaign shot by renowned photographer, Steven Klein. This collaboration marks a significant...
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Pharrell Williams’ Green Initiative: Embrace Photosynthesis in Your Scent

Pharrell Williams has recently delved into the world of fragrances with the release of his new scent for Louis Vuitton called LV Lovers. This new fragrance is inspired by the concept of photosynthesis and...
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Pharrell Williams’ LVERS Fragrance: The Ultimate Bae-Coded Scent

Pharrell Williams recently made a stunning debut at Paris Fashion Week with the launch of his first fragrance for Louis Vuitton, called LVERS. The fragrance, created in collaboration with master perfumers Jacques Cavallier Belletrud...
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Cult Fragrance That Garners Daily Compliments: A Beauty Editor’s Obsession

Rebecca Rhys-Evans, a fashion and beauty editor based in London, has a wealth of experience in branded content and editorial work. She recently joined Who What Wear UK in 2022 to oversee all branded...
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