Pharrell Williams recently made a stunning debut at Paris Fashion Week with the launch of his first fragrance for Louis Vuitton, called LVERS. The fragrance, created in collaboration with master perfumers Jacques Cavallier Belletrud and Camille Cavallier Belletrud, aims to capture the essence of the sun in a bottle. This unique scent transcends gender and age, offering a refreshing and energizing experience for anyone who wears it.
Crafted in the Louis Vuitton creative atelier in Grasse, France, LVERS features an unexpected main ingredient: Galbanum, a woody and green note derived from an Iranian plant. This rare ingredient is blended with cedarwood oil, sandalwood, ginger, and bergamot to create a complex and invigorating fragrance. Each component of the scent is deeply connected to ancient cultural practices associated with healing and wellbeing, making LVERS a truly special elixir.
The bottle design of LVERS reflects the theme of sunlight, with a prismatic design that mimics the reflection and refraction of light. In addition, the fragrance is available in a travel case and fragrance trunk, featuring Pharrell Williams’ signature camouflage-meets-Damoflage motif. Priced at $320 USD, LVERS is now available for purchase on the Louis Vuitton website.
In other beauty news, ‘Initio Parfums Privés’ has recently launched a new fragrance called “Neo”. Stay tuned for more updates on the latest beauty trends and releases in the industry.