Tag: Scent

Billie Eilish, the acclaimed singer-songwriter known for her chart-topping hits, has delved into the world of perfumery with the launch of her latest fragrance, Your Turn eau de parfum. This new scent, created in...

PerfumeTok, a term used to describe perfume content on TikTok, has taken the fragrance world by storm. With over 10.2 billion views, this niche community has influenced many viral perfume sensations based on user...

Rebecca Rhys-Evans, a fashion and beauty editor based in London, has a wealth of experience in branded content and editorial work. She recently joined Who What Wear UK in 2022 to oversee all branded...