Rebecca Rhys-Evans, a fashion and beauty editor based in London, has a wealth of experience in branded content and editorial work. She recently joined Who What Wear UK in 2022 to oversee all branded content for the UK site. Whether she’s showcasing the latest designer collections on camera or reviewing skincare products, Rebecca is the go-to person for commercial partnerships at Who What Wear UK.
With a background in American Studies from the University of Liverpool, Rebecca’s career journey took her across North and South America before settling in London to pursue her passion for fashion journalism. Prior to her current role, she worked as a freelance writer and content consultant for various publications, including Polyester, Screenshot, Marie Claire, Refinery29, and Culture Trip. She has also held editor positions at prominent platforms like FLANNELS.com, BURO., Koibird, and SHOP Magazine.
Rebecca’s expertise in content creation spans writing, filming, art direction, and styling, making her a versatile asset for collaborating with brands to showcase their products and narratives. Her diverse portfolio covers topics ranging from internet culture to vintage shopping, sustainability, and sex work, reflecting her broad interests and knowledge in the industry.
In addition to her professional achievements, Rebecca’s personal style and beauty preferences have also garnered attention. She has a cult-favorite fragrance that consistently receives compliments, becoming somewhat of an obsession for her. This fragrance has become a signature scent for Rebecca, adding a touch of allure and sophistication to her daily routine.
As a beauty editor, Rebecca’s endorsement of this fragrance speaks volumes about its appeal and quality. Her genuine appreciation for the product reflects her discerning taste and expertise in the beauty industry. By incorporating this cult fragrance into her daily routine, Rebecca sets a high standard for beauty enthusiasts and consumers seeking reliable and luxurious products.
Overall, Rebecca Rhys-Evans’s journey in the fashion and beauty industry showcases her dedication, creativity, and passion for storytelling. Her role at Who What Wear UK and her collaborations with various brands highlight her ability to engage audiences and elevate products through compelling content. Whether she’s sharing style tips, reviewing skincare essentials, or revealing her favorite fragrance, Rebecca’s influence resonates with readers and viewers alike, making her a trusted voice in the world of fashion and beauty.