Blake Lively’s been having quite the year, full of ups and downs. But now, she’s diving into something new and exciting: her hair-care brand, Blake Brown, just released three Hair and Body Refresh Mists at Target. These mists are sure to bring back memories of the ’90s and early 2000s for those who grew up with body splashes and sprays. Priced at only $18.99 for a generous five ounces, the new Blake Brown mists come in three scents: Bergamot Woods, Wild Nectar Santal, and Sandalwood Vanille. According to Lively, these mists have a retro perfume look but are easy to use and long-lasting. You can toss them in your purse or gym bag for a quick refresh anytime.

In a recent coffee chat with the Another Simple Favor actress, fresh off her film’s press tour, she delved into the world of perfume ethics, her beauty beliefs, and how scent plays a role in her character transformations. Lively never expected the huge demand for Blake Brown fragrances, as she found existing hair care scents lacking the complexity and nuance of traditional perfumes. Collaborating with top perfumers, she aimed to bring more sophistication to hair care products, resulting in the unique scents of the Blake Brown line. The Hair and Body Refresh Mists were a community request, and Lively is proud of the final product, which allows for scent layering and a nostalgic touch.

Scent has always played a crucial role in the characters Lively portrays. She customizes her fragrances based on the roles she plays, with each scent evoking a different mood or personality. Lively loves to layer her fragrances for a unique touch, drawing inspiration from past experiences and time periods in her life. She believes scent has the power to transport you through time, evoking memories and emotions with a single whiff. Whether she’s on set or at home, scent is an integral part of Lively’s daily routine, influencing how she feels and presents herself to the world.