A recent event at Saint Theo’s restaurant in New York City marked the debut of Anna Sui’s Wild Wonder collection, a series of five eau de parfums launched to celebrate the 25th anniversary of Anna Sui Fragrances. The event showcased Sui’s Spring/Summer 2025 fashion collection, Sally Go ‘Round the Roses, inspired by ’60s Bridget Bardot glamour and traditional country club style. The fragrances in the Wild Wonder collection reflect a whimsical and pastel aesthetic, crafted with the help of perfumer Jérôme Epinette.
Each fragrance in the Wild Wonder collection presents a unique blend of scents, such as the musky Mystic Luna, fruity-floral Electric Whisper, nostalgic Dew Fields, sunny Utopia Mist, and the rose-infused Thorn of a Rose. Sui’s deep connection to roses is evident in the collection, with rose notes featured in each fragrance and the rose-shaped bottle caps. The names of the fragrances were chosen to match the colors of the packaging, adding an extra layer of depth to the collection.
Sui’s inspiration for the Wild Wonder collection stemmed from her love for roses, a flower that holds a special place in her heart. The fragrances in the collection are a reflection of her personal connection to roses, which have been a part of her life since childhood. The Wild Wonder collection ties in seamlessly with Sui’s Spring/Summer 2025 fashion collection, with both showcasing a light and pastel color palette, creating a cohesive aesthetic.
When asked about her favorite fragrance out of the 50-plus perfumes she has launched, Sui mentioned Secret Wish as her all-time favorite. However, Electric Whisper from the Wild Wonder collection has quickly become her new signature scent. Sui draws inspiration for her fragrances from various sources, much like her design process for fashion collections, allowing her to stay continually inspired and creative.
Sui’s mother remains the best-smelling person in her life, with Chanel No. 5 being a scent she associates with her mom. Sui credits her mother for instilling in her a love for fashion and style, making her a role model and a source of inspiration throughout her life. The special bond between Sui and her mother is reflected in the memories and experiences they share, making getting dressed together for occasions a cherished moment.
The Wild Wonder collection is now available for purchase on the Anna Sui website, starting at $77. The collection offers a range of enchanting fragrances that capture Sui’s whimsical and dreamy aesthetic, making them a must-have for fragrance enthusiasts and fans of the designer’s work.
